Last Modified: 12 February 2026
“WearWow” is a software product developed, operated and managed by us. Under this Agreement, “WearWow” refers to the mobile applications of WearWow (the “App”), and other services provided by us as part of the App.
For the purpose of this Agreement, the term “affiliates” shall mean any entity which directly or indirectly controls, is controlled by, or is under common control with Xiamen Meitu Technology Co., Ltd. For the purpose of the foregoing, “control” shall mean (i) the direct or indirect ownership of more than 50 per cent of the outstanding voting securities or capital stock of such entity or other comparable equity or ownership interest, or (ii) the control of management decisions and economic interests of the entity by way of contractual arrangements.
Although we are not obligated to monitor access to or use of WearWow or to review or edit any User Content, we have the right to do so for the purpose of operating WearWow, to ensure compliance with this Agreement and to comply with applicable law or other legal and regulatory requirements. We reserve the right, but are not obligated, to remove or disable access to any Content, at any time and without notice, including, but not limited to, if we, at our sole and absolute discretion, consider any Content to be objectionable or in violation of this Agreement. We have the right to investigate violations of this Agreement or conducts that affect the operation of WearWow.
If you violate this Agreement, you agree that we may, at our sole and absolute discretion or as required by applicable law, rules, regulations and policies, and without notice to you, take any action deemed appropriate by us, including, without limitation: (i) removing any offending User Content; (ii) suspending or terminating your access to and use of WearWow, (iii) ceasing to provide you with any services related to WearWow, and (iv) taking measures to restrict your access to your account.
We are entitled to charge fees for certain premium contents or features (if any) such as filters, templates, stickers, advertisement privileges and other virtual goods that you may use with WearWow (collectively, the “Virtual Goods”) via our subscription service (the “Subscription Service”). Subscription period will depend on the type of subscription that you choose when you sign up for the service (the “Subscription Period”). You agree that the Virtual Goods are not transferrable to anyone else and you will not transfer or attempt to transfer any Virtual Goods to anyone else.
Artificial Intelligence (AI) Features. You acknowledge and agree that AI-generated content may not always be accurate, appropriate, or free from errors. We are not responsible for any consequences stemming from the use or reliance on such content. Any such use, whether commercial or private, by you is at your risk. We make no representations or warranties of any kind regarding your use of the said Content for any purpose. Please refer to the AI Terms of Use set forth in Addendum 1 of these Terms of Services for the terms and conditions governing your use of AI features.
We do our best to moderate the settings of our AI features, however, it is still possible that you may encounter content that you may see as inappropriate for you. Please contact us at contactus@wearwow.com if you find any of the content to be offensive or inappropriate to you, we will promptly take action.
Ownership of Virtual Goods. You acknowledge that you do not own the Virtual Goods but instead, we grant you a limited, personal, revocable, non-exclusive, non-transferable and non-sublicensable license to use them in accordance with the terms of this Agreement and only within WearWow.
Use of Virtual Goods. You are only allowed to obtain the Virtual Goods from us through using WearWow, and not in any other way. You may not:
i. transfer the Virtual Goods to anyone else;
ii. use the Virtual Goods other than as expressly provided by the license you purchased with respect to such Virtual Goods;
iii. use the Virtual Goods in a pornographic, defamatory or deceptive context, or in a manner that could be considered inappropriate, libelous, obscene or illegal;
iv. use the Virtual Goods in any way that allows others to download, extract, resell or redistribute content as a standalone file;
v. use the Virtual Goods (in whole or in part) as the distinctive or distinguishing feature of a trademark, design mark, trademark, business name, service mark, or logo. Additionally, you shall not be entitled to register (in any jurisdiction) such Virtual Goods (in whole or in part) as a trademark or rely on any such registrations, prior use, and/or accrued goodwill to prevent any third party use of the Virtual Goods or any similar content (including by us, our customers, or the copyright owner of such content);
vi. falsely represent that you are the original creator of the content that is made up largely of licensed Virtual Goods;
vii. portray any person depicted in the Virtual Goods (“Model”) in a way that a reasonable person would find offensive, including but not limited to depicting a Model (a) in connection with pornography, “adult videos”, adult entertainment venues, escort services, dating services, etc.; (b) in connection with the advertisement or promotion of tobacco products; (c) in a political context; (d) as suffering from, or medicating for, a physical or mental ailment; or (e) engaging in immoral or criminal activities.
Subject to our compliance with applicable laws, rules, regulations and policies, we may at any time control, regulate, change or remove any Virtual Goods without any liability to you; and/or revise the pricing for the Virtual Goods.
By purchasing and/or using the Virtual Goods and our Subscription Service, you confirm you have read and agreed to be bound by this Agreement and any additional terms presented to you that are applicable to the Virtual Goods (the “Additional VG Terms”).
We may from time to time at our sole and absolute discretion update this Agreement and/or the Additional VG Terms without providing any notice to you. If you are unwilling to accept this Agreement or the Additional VG Terms (including all or part of the provisions of any future updated version of this Agreement and the Additional VG Terms), you must immediately cease your use of the Virtual Goods or Subscription Service.
We may change or discontinue all or any part of the Virtual Goods or Subscription Service, at any time and without notice, at our sole and absolute discretion, including, without limitation, making adjustments/improvements to our Subscription Service or the Virtual Goods based on our product planning and the country or area you are in.
Cancellation. You can cancel your subscription at any time and you will continue to have access to the Subscription Service through the end of the Subscription Period. To the extent permitted by the applicable laws, payments are non-refundable and we do not provide refunds or credits for any partial Subscription Periods or unused WearWow content. To terminate the Subscription Service, please go to:
i. “Settings – App Store – Apple ID – Account Settings – Subscriptions” on your iOS device. By selecting WearWow, you are entitled to terminate our Subscription Service. For more information on how to manage your subscriptions, please refer to Apple Support at: https://support.apple.com/en-hk/HT202039;or
ii. “Google Play app – Profile icon – Payments & subscriptions – Subscriptions” on your Android device. By selecting WearWow, you are entitled to terminate our Subscription Service. For more information on how to manage your subscriptions, please refer to Google Play Help at: https://support.google.com/googleplay/answer/7018481?hl=en&co=GENIE.Platform%3DAndroid#zippy=%2Ccancel-a-subscription-on-the-google-play-app .
If you cancel your subscription, your access to the Subscription Service will automatically be terminated at the end of the Subscription Period.
Auto-renewal of Subscription Service. By signing up for our Subscription Service, you agree that your subscription will be automatically renewed at the end of each paid Subscription Period, unless you cancel it, and you authorize us to charge your billing account associated with your app store account (the “Billing Account”) for the renewal term. The auto-renewal may be turned off by the user in his/her app store account settings following the first payment of the subscription fees. Deleting the App from the device does not necessarily result in cancellation of the Subscription Service. To cancel your Subscription Service, please refer to the section of “Cancellation” above.
Where an auto-renewal subscription is offered, the purchase offer will indicate the subscription’s duration, price and terms of payment. The following conditions apply with respect to our auto-renewal Subscription Service:
• payments will be charged to user’s Billing Account at confirmation of purchase, without the requirement of user’s password, SMS verification etc.;
• the subscription of our Subscription Service will automatically renew, unless the user cancels the auto-renewal of the Subscription Service at least 24 hours before the end of the current billing cycle (on App Store). Cancellation of a subscription and/or of auto-renewal will not entitle user to any refunds;
• User’s Billing Account will be charged for renewal within 24 hours prior to the end of the current Subscription Period. Once the payment has put through, you shall be eligible to our Subscription Service for the relevant Subscription Period. If your Billing Account balance is insufficient to pay for the subscription fee, we shall conduct a second automatic deduction from your Billing Account within the same day. If your Billing Account balance is still insufficient to settle the subscription fee of the upcoming cycle, we shall cease to provide you with our Subscription Service. Any transaction costs, local tax charges or other fees relating to the processing of your payment method incurred in relation to the above charges shall be borne by you.
Passwords and Account Access. If you create an account in WearWow, you are responsible for any activity that occurs through such account. To maintain control over the account and to prevent anyone from accessing the account, you should maintain control over WearWow ready devices that are used to access the service and not reveal the password associated with the account to anyone. You are responsible for updating and maintaining the accuracy of the information you provide to us relating to your account. We can terminate your account or place your account on hold in order to protect you, us and our partners from identity theft or other fraudulent activity.
7. Advertising: WearWow may include advertisements in connection with providing WearWow to you, which you acknowledge that it supports the provision of the services by us and hence is reasonable and legitimate. You agree to receive advertisements made available to you by us or third-party partners while you are using WearWow. Subject to our compliance with any applicable laws related to the provision of advertisements,we do not select, review or screen advertisements and are not a supplier of any of these products or services. We make no representations or warranties as to the goods or services of any advertisers, whether express or implied all of which are hereby disclaimed. You should carry out your own enquiries as to any product or service advertised via WearWow to ascertain its quality, suitability, availability or other characteristics and verify any claims or descriptions relating thereto. Unless otherwise stipulated by applicable law, we are not liable for any of your losses or damages arising from or in connection with the transactions performed by you based on such advertisements or the content provided by the advertisers.
We may use your personal information, such as your email address or other contact details, to send you marketing communications, promotions, and offers about our products or services. These communications may include newsletters, special offers, or other information that we believe may be of interest to you. You have the right to opt out of receiving marketing emails from us at any time. Each marketing email we send will include a link to unsubscribe or manage your preferences. We are committed to complying with all applicable laws and regulations regarding direct marketing and take your privacy seriously. If you have any questions about how we use your data or would like to exercise your rights, please contact us at compliance@meitu.com.
Subject to your compliance with this Agreement, we grant you a limited royalty-free, non-exclusive, non-transferable, non-sublicensable license to download and install a copy of WearWow on a mobile device or computer that you own or control and to run such copy of WearWow solely for your own personal non-commercial purposes as expressly permitted by this Agreement, unless otherwise stated herein. You may not copy WearWow, except for making a reasonable number of copies for backup or archival purposes. Except as expressly permitted in this Agreement, you may not: (i) copy, modify or create derivative works based on WearWow; (ii) distribute, transfer, sublicense, lease, lend or rent WearWow to any third party; (iii) reverse engineer, decompile or disassemble WearWow; or (iv) make the functionality of WearWow available to multiple users through any means. We reserve all rights in and to WearWow not expressly granted to you under this Agreement.
16. Notification of Infringement: We have the right to investigate notices of copyright, trademark and other intellectual property infringement (“Infringement”) in respect of Our Content, User Content and other material on the App (“Infringing Material”) and take appropriate action. If you believe that your work has been used or copied in a way that constitutes Infringement and such Infringement is occurring on WearWow, please notify us in writing immediately in the form and containing the information prescribed by applicable law (“Infringement Notice”). All Infringement Notices shall be sent to us addressed as follows: Unit 7702A, Level 77, International Commerce Centre, 1 Austin Road West, Kowloon, Hong Kong (attention: Legal Department, WearWow) or you may send an email to compliance@meitu.com (please quote “WearWow” in your email title).
Where we remove any Infringing Material in response to your Infringement Notice, you agree not to exercise and you hereby waive, any right of action against us under applicable law which you may have in respect of any Infringing Material appearing on WearWow prior to such removal by us. To the maximum extent permitted under applicable laws, you acknowledge and agree that we have no control and cannot undertake responsibility or liability in respect of Infringing Material appearing on linked sites or other third-party sites.
18. Inherent Risks.
Inherent Risks. You accept and acknowledge that there are inherent risks associated with utilizing an Internet-based service including, but not limited to, the risk of failure of hardware, software and Internet connections, the risk of malicious software introduction, data loss, and the risk that third parties may obtain unauthorized access to your User Content or account.
Acceptance of Risks. You understand and agree that you have fully considered the risk of data provided and transmitted through the Internet to WearWow’s servers and are willing to take the risk. You hereby confirm that you will undertake and accept the consequences of any data loss. We will assume no responsibility for any data loss that is not solely caused by us.
19. Specific Terms for Users in the European Union and the United Kingdom.
The following specific provisions apply to users in the European Union and the United Kingdom:
(i) In addition to the choice of law made in Section 17, the following shall apply: The statutory provisions limiting the choice of law remain unaffected. In particular, within the territorial scope of Article 6(2) of European Union Regulation (EC) No. 593/2008 (so-called “Rome I Regulation”) the following applies: If the law of the country where you, as a consumer, at the time of conclusion of the contract have your habitual residence (hereinafter “right of residence”) contains provisions for your protection which may not be deviated from by agreement under the right of residence, the (more favorable) provisions of the right of residence apply to you. Therefore, you enjoy the protection of the mandatory provisions of the right of residence despite the choice of law pursuant to Section 18.
(ii) With regard to the Virtual Goods and Subscription Service, the following shall apply: In accordance with the EU Directive 2011/83/EU and the Consumer Contracts (Information, Cancellation and Additional Charges) Regulation 2013, consumers, within the territorial scope of the Directive and Regulations (as applicable), generally have a statutory right of withdrawal/cancel when concluding a distance selling contract, about which we will inform you below in accordance with the statutory model instructions on withdrawal.
20. Language.
This Agreement is prepared and drafted in English, but may be translated into other languages. Should any conflict arise between the English language version of this Agreement and any translation hereof, the English language version shall be controlling.